| Here are 10 fundamental truths
that, believe it or not, most real estate professionals
either don't know, ignore when charting their
careers. If you don’t know of these concepts
and understand them you won’t ever see their
value.
It doesn’t matter who you are or what company
your currently with; what matters is are you open
to growing personally and financially? If so then
it is worth exploring the Keller Williams®
advantage. As you read these 10 truths, think
about how your present situation stacks up to
where your career could go with Keller Williams®
. Then, get in touch with us —we want to
hear from you!
SCHEDULE AN
APPOINTMENT TODAY »
Truth #1
Your real estate
career is not about your company’s sphere
of influence, but about your sphere of influence.
A good realtor is the key to the business success.
A consumer survey conducted by the National Associations
of Realtors® determined that 86% chose a real
estate firm because of the individual agent. That
fact is proven time and time again, every time
an agent switches from one brokerage to the next,
their clients follow. The clients switch because
of a good relationship with their agent. YOU are
the reason people want to do business with you,
NOT your company. You can build a successful career
on that fact alone.
At Keller Williams®, we believe that a successful
career in real estate is the result of hard work
by a skilled and motivated realtor. Your image,
professionalism and enthusiasm will drive your
sphere of influence. In short, your career is
up to you! We will provide the tools but you must
put them to work.
Truth #2
Successful teamwork can
drive your career achievement.
The truth is, most realtors aren't on a team.
They're in a group, a bunch of colleagues all
working under the same roof, and their careers
suffer as a result. Yet unfortunately, few real
estate professionals know the difference. Few
have ever experienced a true team environment
where other agents are working toward the teams
success and not just their own….
Teamwork is actually a high-level productivity
concept that is only understood by like-minded
achievers with a desire for everyone to win.
At Keller Williams®, we believe in TEAM. Together
Everyone Achieves More. More success, more listings,
more closings, more earnings, more respect, more
fulfillment. We believe that when we work in partnership,
we benefit from each other's success.
Truth #3
If a company has
nothing to hide then generally it has an “Open
Book Policy”. An open book policy ensures
that the decisions being made are not just for
the company’s long term success but for
YOUR long term success.
We believe honesty breeds success. Keller Williams®
has paid out millions of dollars in profit sharing
to its hard working associates. The books are
open to see. Because we believe that it empowers
our associates to learn more about the business
and make suggestions for our improvement.
In fact, we'll bet that nobody from your company
has met with you about your long-term financial
planning or wealth-building strategies. Because
the company's success has little to do with your
success, long-term.
Has your company helped you develop passive income?
Has it empowered you to move beyond working for
money and developing you into an investor/business
owner? Some want to get beyond working everyday
for money and get to the place where money begins
working for them.
Keller Williams® cares about your career,
and your future. Keller Williams® has, over
the past 14 years, built a proven system that
enables participating associates to build their
income portfolio. The system is proven; it works.
However, since nobody else in the real estate
industry supports their associates in the same
way, one can only assume that they don't care
and are intimidated by such a different way of
operating. Keller Williams® stands alone as
the only real estate company that's serious about
helping their associates plan for the future.
Truth #4
Your real estate
career success is better off if people with your
best interests are running it (especially when
your one of those people). Don’t just sit
back while your company makes your decisions for
you.
-- This is your career, not a democracy.
-- You have some great ideas for building business.
But nobody's going to listen. Or maybe they listen
but nothing changes….
-- You'll never build your career when somebody
else is running your business.
The fact is, most real estate companies are designed
so that their realtors work for the company, really,
and are essentially treated as an employee.
Most real estate agents don't have say in how
their company operates. But this isn't about telling
you what you can or can't do. The issue is that
there are company decisions being made daily that
could dramatically affect your career! You may
not even be aware of these discussions and decisions.
As a successful realtor, we believe you want to
be in an independent relationship within a supporting
organizational structure. At Keller Williams®
Realty, we provide a clear path for you to build
your own business career within the company, with
substantial income opportunities available to
everyone.
Keller Williams® is more than a real estate
company. Keller Williams® is a realtor success
company. And Keller Williams®' Agent Leadership
Council seeks to empower everyone to get involved
in the decision-making process of the company.
In a way the company is run by the agents so business
decisions are always made with a WIN-WIN emphasis
for both the company and the agents.
Truth #5
A successful real
estate agent deserves to share in the company
growth.
Building financial wealth for a realtor must be
a cooperative enterprise. It requires both the
company and the associate to work together for
success, in a mutual effort designed to maximize
rewards. This is how the Keller Williams®
profit-sharing system is designed.
Where's your company going? Is it as successful
as it should be? Because if it isn't, it's time
to change companies.
Truth #6
You've worked hard.
You deserve your fair share. But most companies
don't want to give it to you.
Smart realtors know, sooner or later, that they
need to address the issue of equitable compensation.
It's not what you pay your company; it's what
you receive for your payment. It's not what you
gross or even spend; it's what you net. But you
can't grow a business or career by cutting expenses.
At some point you'll have to invest money if you're
going to grow.
At Keller Williams®, you can truly be a '100%
real estate agent,' and even better you can actually
take home more than the commission you earn. It's
the best career compensation program you can find.
I’ll say that again in case you
think I made a mistake. At Keller Williams®,
through our commission structure and profit sharing
you can take home more than the commission you
earn.
.
Truth #7
It's your career,
but you're probably building wealth for others.
At Keller Williams®, we put the agent's career
first. Because the company is best served by building
the agent's career first, and putting the agent's
image ahead of the company's. In this way, we
all profit.
Truth #8
Everybody who has
built a highly successful business learned how
somewhere. Your company's training may not be
designed to bring out your full potential.
The fact is, most realtor training is geared toward
mediocrity. Most companies are out of touch with
the needs of top aspiring agents. They don't take
the steps necessary to help them compete effectively
in today's market. Most are not keeping pace with
what the top mega agents are learning and sharing.
And, sadly, most companies are reluctant to invest
in the career training of their agents because
they have no business opportunity for them. Because
of this, they fear they will eventually lose their
agents, which they do.
At Keller Williams® , we provide a training
and education program unparalleled in the real
estate industry. Through Keller Williams®
University [link to www.kwu.kw.com ] , you will
receive the skills and tools to develop your career
and reach your goals—and helping you do
that is our goal.
Truth #9
Choose your business partners wisely. Your real
estate career depends on it.
In this ultra-competitive business world, a successful
realtor must know the answer to one basic question:
"Who's on my side?" Sounds easy to know,
doesn't it. Yet if you don't look closely, you'll
never know the answer.
The people around us help shape who we are and
who we are becoming. For example if you are training
to run the LA marathon and when you train you
look around you and your jogging with a group
of people that really just want to lose some weight
and get under the 300lb mark – your probably
not going to win a marathon. On the other hand
if your training and on your left is Steven Ndungu
of Kenya (LA Marathon Champion 2001 and 2002)
and on your right is David Kirui of Kenya (2004
Champion) you would know you are training at a
high caliber and have a good chance of finishing
the race in a top position. (You can click here
to learn more about the LA Marathon http://www.lamarathon.com/history.php
)
At Keller Williams® we train to win. You will
be surrounded by those whose businesses are not
just “losing weight” but making a
mark on their worlds. People who are driven by
purpose and driven to succeed, not just in business
but in life.
In today's real estate industry, who speaks for
the hard-working agents? Where are the "agent's
rights" organizations? Do you belong to a
realtors' union? What this all means is that you've
got to be your own organization. You've got to
seek the best opportunities for your career. (Which,
by the way, you're doing right now.) You need
a real estate organization that you can trust
for support and resources. You need Keller Williams®.
Further, Keller Williams® believes that in
the real estate business, your money is a vote
for the direction you want your career to go.
The commissions you pay had better be to an organization
that cares about your success, as much as they
care about theirs. After all, it's your money.
That's what Keller Williams® believes. That's
the Keller Williams® difference.
Truth #10
Your real estate
company doesn't want you to discover Keller Williams®
Realty.
As with all businesses, the real estate business
is experiencing massive change. The trends are
clear. Successful companies will treat their agents
as stakeholders, and give them a say in how the
business is run, as well as a decent share of
the profits.
Most real estate company owners know about Keller
Williams®, its innovative strategies and nationwide
growth. Some, perhaps, have discussed changing
their company to meet this new competitive force.
Yet most have discovered they can't compete! They're
boxed-in by their old thinking and business decisions.
Therefore, they'd prefer you not discover Keller
Williams® superior training, consulting, leverage,
profit sharing, agent support and overall team
environment.
Most people, realtors included, find a time in
their lives when their current situation is no
longer working for them. They have grown beyond
it. It's time for a change. Time for success,
for a career with real growth.
SCHEDULE AN
APPOINTMENT TODAY »
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